Actually, lots of people understood Bad Bunny
If you wanted to make a surefire bet on the Super Bowl, there was an obvious one: President Trump would complain about Bad Bunny’s halftime show. And so he did.
“The Super Bowl Halftime Show is absolutely terrible” etc. etc., his social-media post began. And: “Nobody understands a word this guy is saying, and the dancing is disgusting” etc. etc. and “This ‘Show’ is just a ‘slap in the face’ to our Country” etc. etc. etc. etc. etc. etc. You could have had a pretty easy parlay on the inclusion of certain complaints.
In general, this moaning isn’t worth paying attention to. But there is one element of the complaint that’s worth calling out for its ridiculousness: the one about how “nobody” understood what Bad Bunny was saying.
He was speaking Spanish. And while perhaps no one at the White House or Mar-a-Lago speaks Spanish, lots of people in America do.
According to the Census Bureau, about 78 percent of U.S. residents only speak English at home. But about 1 in 8 speak Spanish.
Despite how central race is to Trump’s politics, it’s useful to remember that many of those who speak Spanish in the U.S. live in states that Trump won in 2024. In fact, more of them do.
In fact, four of the six states with the highest percentages of Spanish speakers voted for Trump in the most recent election.
Notice that I didn’t include U.S. territories. Puerto Rico, where Bad Bunny was from, is home to about 3 million more Spanish speakers — Americans, whether Trump likes it or not.
Plus: Millions more people watch the Super Bowl around the world. Two years ago, more than 24 million people in Mexico tuned in. I’m guessing most of them were able to figure out what Bad Bunny was saying.
It’s admittedly silly to rebut this point, in part because I’ve invested about 15 minutes thinking about something that Trump considered for less than 15 seconds. It’s just culture-war stuff, an effort to stoke his base’s sense that something is changing in a way that makes them feel uncomfortable. In a way that makes him feel uncomfortable.
The results of 2024 notwithstanding, it’s a safe bet that politicians who appreciate Bad Bunny’s performance are better attuned to the present (and future) than are politicians who portray a Spanish speaker as bizarre or threatening.































